The Role of Public Relations in Promoting the Image of SD Negeri 158Palembang

Abstract

Article entitled "The Role of Public Relations in Promoting the Image of
SDN 158 Palembang". This study aims to determine and describe the role
of Public Relations in building the image of the school in elementary
schools. The method used in this study is a qualitative descriptive method
to determine the role of Public Relations in building the image of the
school. Data collection techniques using observation, interviews, and
documentation techniques are used to collect data on the state of the role
of public relations and other supporting factors. The results of the study
indicate that the role of Public Relations in building the image of the
school at SDN 158 Palembang has carried out its roles and functions in a
fairly good category. This is illustrated by the contribution of public
relations staff in the formulation of plans and implementation of the Public
Relations program. This success is supported by harmonious
communication between the school and parents of students and full support
from the Principal. The inhibiting factors found are the less than optimal
socialization of the program to the wider community and the limited time
of Public Relations personnel due to their dual role as educators
(teachers). Conclusion Overall, efforts to build the image of the school at
SDN 158 Palembang have been carried out systematically through strong
internal collaboration. However, better time management and optimization
of digital media utilization as a means of socialization are needed so that
the school's positive image can reach stakeholders more widely and
effectively.